Step 1 of 5

Which words feel true to your business?

Browse by category and pick up to 15 words that resonate. Trust your gut — you don't need to justify anything yet. You'll narrow these down in the next step.

Selected: 0 / 15

Something missing?

Step 2 of 5

Let's narrow it down

Step 2 of 5 — One more push

Can you get to three?

You're down to 5 — nice work. Now for the hard part: if you absolutely had to, could you cut 2 more? Tap any you'd be willing to let go. If none of them are cuttable, that's a real answer too.

The test: Imagine a new client asked what your business stands for. Which values would you mention first? Which ones feel like table stakes for your industry rather than something unique to you?

Tap words to remove · 0 selected

Step 3 of 5

Rank your final values

Drag to reorder — most central to your business at the top. Your #1 should be the value you'd stake your reputation on.

Step 4 of 5

What do these values mean to you?

For each final value, answer both questions. These become the core of your brand foundations — the more specific you are, the more useful they'll be.

Any tough cuts?

Were there any words you removed that still feel important to you — ones that were hard to let go?

Step 5 of 5

Ready to send?

Review your values below, then add your name and business before sending.

Your final values (ranked)

Words you removed & why

Your name *

Business name *

Sending your results…

You're all set.

Sam received your brand values exercise.
You'll hear back as part of your brand foundations process.

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